Our Spark
It started as a daily morning ritual in our own kitchen. Mitch and I (Claudio) were looking for a clean, natural way to kickstart our mornings without the jittery coffee crashes and energy crashes that followed. We brewed our first batch of traditional fire cider, letting raw garlic, ginger, and turmeric steep in unfiltered apple cider vinegar for weeks.
When we drained it, we were absolutely blown away. Not just by the intense, fiery kick that instantly woke up our systems, but by how genuinely delicious, zesty, and invigorating it tasted. We started giving bottles to friends and family, and the response was consistently enthusiastic: people loved it.
What began as a simple, home-brewed health habit turned into a product people couldn't stop asking for. That was our spark of validation. We realized that people wanted more than just a chemical supplement, they wanted an authentic, bold, small-batch tonic that made them feel alive. We decided to register a partnership, source the finest ingredients, and bring Flare to farmers' markets and homes across Canada.
Claudio Lener & Mitch Scott
Co-founders, Flare Craft Fire Cider




